coolest thing since sliced bread...

I stumbled upon one of the coolest videos I have ever seen and had to share! First of all it is interactive. At first, it looks like nothing out of the ordinary but as you scroll over various parts of the video another scenario is revealed. The campaign was started by a Danish bus company to appeal to younger drinking crowds as a smart way to get home. The video on its own shows two characters on a nice night out, however, when you hover over the video a similar scenario is shown with those two characters very intoxicated. Genius!!! How else could you use this technology?

Director: Adam Bonke
Agency: Bocca
Client: Movia